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4 Feb 2013

Abiogen implements OneKey Portal to boost market intelligence

Abiogen wishes to acquire greater insight into its target markets using the new intelligence platform.

Abiogen Pharma SpA has implemented the OneKey Portal from Cegedim Relationship Management to acquire a broader view of healthcare professions and systems.

The Italian pharma company specialises in research and development, as well as manufacturing and marketing of its own products and those of other biotech firms.

For this reason, it has chosen the solution in order to enhance its market intelligence and allow it to diversify its areas of therapeutic focus and engage with new customers. The OneKey Portal provides users with access to eight million healthcare professionals, as well as market benchmarks, prescription data and networks of influence.

Using the resource, Abiogen hopes to attain a detailed overview of its specified target groups using data aggregated by a range of organisations and affiliates so that it can develop enhanced targeting strategies.
"OneKey Portal empowers our business strategy by providing our customers' information, networks and influencers through an intuitive and robust portal," said Guido Vicari, Commercial Director at Abiogen Pharma.
"Cegedim Relationship Management allows us to look beyond obstacles in the Italian market, and realize new value through an unparallel

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