Advanced Track and Trace

About Advanced Track and Trace

As a major brand protection player, Advanced Track and Trace Company presents its overt and covert anti-counterfeit solutions, per unit traceability with aggregation, grey market monitoring, tampering detection and CRM.

Advanced Track & Trace® has worked with authorities and international groups in all activity sectors and regions sensitive to tackle illicit trade: wines and spirits, tobacco, pharmaceuticals, cosmetics, electronics, spare parts, food, luxury...


With over 15 years of experience in the authentication and identification of physical supports and secure traceability, Advanced Track & Trace® serves its markets with full knowledge of their needs and imperatives in order to elaborate the best strategies and to build the most suitable solutions. Specialized in the integration of digital technologies applied to the printing/marking of physical supports, and their remote use, Advanced Track & Trace® offers value-creating, security-enforcing solutions to its clients based on highest level science R&D program.

Strong Authentication

Requiring no additional consumables, simple to operate, Advanced Track & Trace® solutions can be integrated easily on all supports (paper, coated paperboard, plastics, metal, etc.) using all printing/marking processes. Each code has a unique identity that makes it possible to trace back production operations. The solutions can be integrated safely in all the subcontractors or suppliers’ production systems. These solutions can be used remotely in the field by a simple smartphone reading or with other dedicated readers.

Per Unit Traceability

Each product (or each component) carries its own individual identity. The product is traced throughout the production process, storage units, shipments (automatic and picking), and the supply chain. Identified using public codes (barcodes, 2D codes, or other), and sometimes associated with private solutions to address risks (counterfeiting, refilling, re-use, etc.) or fraud (Diversion, Grey markets...), the product is unique and followed as such worldwide.

It can also bear solutions for customer relationship and marketing. Advanced Track & Trace® is an expert in the integration of unitary traceability processes. Its experience with world leading groups places it at the forefront of innovative and optimized solutions, to provide complementary functions and a high added-value to a product without affecting the production tool.

Advanced Track & Trace® provides turnkey unitary traceability applications: engineering, devices (marking-reading-automatics-etc.), ERP or systems linkage, integration in existing ones, setting up, training and maintenance.



Using standard operating or proprietary applications according to the strategies chosen, Advanced Track & Trace® offers a wide variety of options to involve the consumer (or a third target: distributor, dealer, etc.) safely and efficiently.

QR code, secure QR code, unique and encrypted codes, Advanced Track & Trace® solutions provide original, simple and high-value functions.

Let the consumer get the specific data of your batch using its smartphone camera!


Ask for ID PackLine, the next level of Traceability solution.


  • FR
  • 2021
    On CPhI since
  • 1
  • 25 - 49
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