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20 Feb 2013

Digital Pharma Experience set for Prague

The Digital Pharma Experience takes place in Prague in May.

Experts from across the European pharmaceutical industry will be meeting in the Czech Republic later this year to discuss the opportunities opened up by the digital world.

The Digital Pharma Experience will take place in Prague over May 16th and 17th and is supported by a number of organisations including Medical News Today, Pharmaphorum and pharmieweb Solutions.

Senior representatives from Pfizer, Merck Serono, Boehringer Ingelheim and AstraZeneca will be among those in attendance, discussing their latest findings on current trends in the digital pharma field including marketing and education campaigns.

Rozetta Pizevska, event director, explained that it will provide digital pharma experts with practical tools about how the field can lead to success and profitability.

"Our aim is to create a relaxed atmosphere where delegates will identify the right tools for their companies but as well, make new friends," she said.

Among the scheduled speakers will be Timothy White, global director and head of customer interaction management at Luncbeck; director of media relations for EMEA at Pfizer Andrew Widger; and Roche Diagnostics' vice president/head of strategic marketing Erik Hawkinson.

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