CPhI Online

Dr. Reddy's Laboratories launches advanced B2B Customer Service Portal

15 Apr 2019

Dr. Reddy’s Laboratories Ltd. announces the launch of its advanced B2B Customer Service Portal “XCEED”, designed to increase operational efficiency for API customers.

The no-boundaries platform developed based on customers’ insights and feedback, is a huge step forward in providing an advanced customer experience and facilitating collaboration.

Customers are now able to manage the whole business process in real time, from ordering samples to submit and track their orders, but also to closely interact with Dr. Reddy’s interdisciplinary support team and much more.

Catering to leading innovator and generic companies across the U.S., Europe, Latin America, Japan, Korea and other emerging markets, Dr. Reddy’s is recognized as one of the largest API suppliers. The launch of XCEED gives now instant access to an industry leading portfolio which spans across a wide range of indications and complex molecules such as steroids, peptides or highly potent APIs (HPAPI).

“We strive to provide the best service experience for our customers and the launch of our Customer Service Portal “XCEED” strongly underlines our commitment to meet and exceed customer expectations,” commented Deepak Sapra, Senior Vice President and Global Head of Custom Pharma Services and Active Pharmaceutical Ingredients business at Dr. Reddy’s Laboratories.

“We are confident that XCEED will increase the operational efficiency for our partners by enabling them to transact online and access real time information about their business and products with Dr. Reddy's. This will further enable us to support them in their mission to bring medicines to patients faster.”