India Plans to Explore Other Markets as EU Restrictions on Traditional Medicines Remain

India's Commerce Ministry has asked the Ayush Department to explore new markets in Asia and Africa to reduce the influence on traditional medicines export caused by the EU restrictions implemented from May.

India's Ayush Department, with the help of the Commerce Ministry, has been holding talks with the European Union for long to ease the restrictions on Ayurveda drugs by European Union from May 1, but could not make any success so far.

The Commerce Ministry has now suggested the Ayush Department to explore other markets.

"Herbals/traditional medicine is another significant area requiring substantial policy interventions. We have been approaching the European Union to deal with problems arising out of their registration process and the simplified version of it called the Traditional Herbal Medicine Products Directive (THMPD) with little success so far. It is important that we explore other markets also,” the Ministry told Ayush Department through a note d