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27 Apr 2011

Merck KGaA to Expand in Africa

The company wants to grow in Africa, probably using South Africa as a sales springboard, but without beefing up production in the region.

Germany's Merck KGaA will have a new Africa strategy within six months, Chairman Frank Stangenberg-Haverkamp said in Johannesburg. The new Africa strategy is part of an overall honing of its emerging-markets approach.

 

The company wants to grow in Africa, probably using South Africa as a sales springboard, but without beefing up production in the region.

 

"We are refocusing our strategy in terms of BRICS countries, and also our total Africa strategy," Stangenberg-Haverkamp said, according to 

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