Merck launches Vivera in Latin America
A new Consumer Health brand for gastrointestinal upset, starting in January 2016 with Chile.
Merck has launched its new consumer brand Vivera in Latin America. Vivera is being launched first in Chile in January 2016, to be followed by several major Latin American markets later in 2016. Vivera provides fast relief from a gastrointestinal upset by accelerating the natural healing process.
Merck formulated Vivera with B.Aliv, one of the most researched and most effective probiotics in the world for the treatment of gastro-intestinal upset, which works by regenerating the intestinal flora. The Vivera food supplement comes in a practical and innovative ready-to-use powder sachet, making it an ideal choice for children and adults to use anywhere on-the-go.
Uta Kemmerich-Keil, President and CEO of the Consumer Health business of Merck, commented: “We truly look forward to launching Vivera! Vivera is a fantastic probiotic product which accelerates the healing process after a gastro-intestinal upset and restores the function of the digestive system naturally. I am confident that we have a truly winning proposition for both children and adults, particularly when looking for
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