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31 May 2012

Pharmaceutical Marketing Investments Continue to Grow in Brazil And China

A report by Cegedim Strategic Data shows continued growth in pharmaceutical marketing investments in Brazil and China, while Russia saw a decline in 2011.

Brazil and China both showed significant increases in pharmaceutical marketing investments in 2011, a report has revealed.


The latest research by Cegedim Strategic Data shows that the two emerging markets saw continued growth in investments, despite a worldwide decline of more than three per cent.


In Brazil, there was an 8.4 per cent increase compared to 2010, with investments totalling $4.4 billion.


Meanwhile, China's total sales force and other marketing channel investments recorded an increase of 26.6 per cent, with investments amounting to $1.4 billion.


However, the research firm's report highlights a dif

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