Roche
About Roche
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DE -
2015On CPHI since
Company types
Roche Resources (1)
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News Behaviour design should be lynchpin of digital health strategy, says Roche executive
Developers of digital health tools designed to improve adherence to medicines need to make behavioural science the cornerstone of their strategy if they are to keep patients engaged and motivated, according to Paul Upham, Head of Smart Devices at Roche/Genentech.
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