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12 Jan 2011

Study Exploring Technology Use by Physicians for Professional Purposes

Manhattan Research releases its latest study explores how physicians in some European countries use the Internet and technology for practices and professional purposes.

NEW YORK--(BUSINESS WIRE)--Jan 11, 2011 - Pharmaceutical and healthcare market research company Manhattan Research releases its latest Taking the Pulse? Europe study, which explores how physicians in Germany, Spain, France, Italy, and the United Kingdom use the Internet and technology for their practices and professional purposes. The research also provides data on physician behaviors and preferences regarding their interaction with pharmaceutical companies and sales reps. This year's Taking the Pulse? Europe v10.0 features expanded research sections on patient education, social, online video, and mobile, including adoption of iPads and other tablets.


Key findings from the Taking the Pulse? Europe study are:

  • Mobile is playing an increasingly important role in the healthcare professiona

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