"The Diabetic Corner"

The first space dedicated to people suffering from diabetes, The Diabetic Corner is the innovative opportunity for the pharmacies dedicated to the daily management of diabetes and prevention of its complications. Launched in Italy, The Diabetic Corner includes specific solutions and products to meet needs of diabetic people, specific training for the pharmacy staff, advices and educational meetings in the pharmacy for those patients who are willing to learn how to better manage. the disease. A real opportunity to improve the quality of life of people with diabetes!

BENEFITS FOR PARTNERS

• Innovative Category Solution in the Diabetes market - The Distributor enters a growing competitive market with a unique category strategy in the segment.
• Comprehensive Portfolio with Pipeline – A wide portfolio ensures coverage to many niches within the Diabetes segment. The Portfolio is in constant evolution (22 Products launched in 3 years).
• Pharmacists collaborating strongly with our specialized staff – Due to the uniqueness of the category strategy, Pharmacists perceive our Field Specialists as a concrete support for the development of their own business.
• Distributors back up with training and business model know-how – The Distributor is guided by Harmonium Pharma throughout the planning, launch and implementation of The Diabetic Corner, with training and strategic advice, based on our past and present experience.

• Differentiating value for the pharmacy – In its local community, the Pharmacy with the Diabetic Corner is perceived as an active player in the diabetes segment, compared to the traditional Pharmacy.
• Gaining the loyalty of current patients – Consultancy and support provided to current customers by both the Pharmacist and the Field Specialist (individual consultancy and groups events).
• Acquisition of new customers – Following the adoption of the Diabetic Corner, new targeted customers are attracted in the Pharmacy with the Diabetic Corner because here they can find a better value.
• Cross-selling boost – Pharmacists are trained by Field Specialists to quickly understand how to associate Harmonium Products Portfolio to the medical prescription

• Long-term partnership based on mutual trust and shared values.
• Complete range of unique products and solutions for people with diabetes
• Constant addition of new products based on internal R&D and licensing
• Unique Category Management Strategy in the Market
• Scientific and commercial training kit, merchandising and marketing support (both on-line and off-line)
• Post-sales support and sharing of worldwide best practices
• Good margins and profitability
• Localized packaging*

• Distributors with a well-developed commercial presence in their market. They don’t necessarily have to be active in the field of diabetes as long as they work closely with the pharmacy channel and have the resources and the organizational drive to expand their activities.
• Well-developed commercial structure in its trade market.
• Understanding the Harmonium Pharma portfolio as the unique solution for daily management of diabetes.