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Cross-sector collaboration: The enormous potential for Pharma and Tech

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Cross-sector collaboration: The enormous potential for Pharma and Tech

To succeed in this new digital landscape, pharmaceutical companies must develop more personalised patient care which offers flexibility and ease to end-users. In order to thrive, the pharma industry must generate ideas and implement digital strategies immediately to develop a business model that allows them to transform their capabilities and strengths. The next few years will prove crucial for the pharmaceutical industry to foster relationships with technology companies to gather learnings, capabilities and expertise. Those pharmaceutical companies that manage to embrace the most appropriate archetypes, and master disruption, have the highest chance to deliver real value to patients, which should, in turn, drive their success.

Aired as part of the CPhI Festival of pharma