CPHI Webinar Series

June 29th, 2021 4pm CET / 11am EST

What will this webinar address?

More than just a buzzword, being truly patient centric means involving your end-users in every stage of the drug or device development process – from clinical trial design to pricing consultation.

Consultation with patients can not only set you apart from your competition but, can also help avoid common pitfalls in bringing drugs to market, helping you to commercialize quicker.

Particularly within the packaging and drug delivery sector, a deep understanding of patient adherence and compliance is essential to success. Innovative approaches to child-safe & senior-friendly bottles, easy to read labels, prefilled syringes and patches are all patient-friendly applications that have been developed in line with the genuine needs of the patient.

Advances in telehealth as a result of the pandemic and the adoption of AI, IoMT (Internet of Medical Things) and blockchain all have the potential to transform healthcare systems, as healthcare providers and pharmaceutical companies collectively amass data and analytics about patient behaviour and treatment progress. This ability to learn what patients need and map how closely you are delivering on this will bring value to patients and payers alike.

Discussion Points

• What does it mean to be truly patient centric in today’s world?
• The connected patient – a look at innovative products improving outcomes for patients
• Leveraging patient relationships: Moving from subject to participant
• What factors to consider when selecting an outsourcing partner
• Partnering with patients and patient advocacy groups at decision level

Who should attend:

• Pharma packaging companies
• Pharma manufacturers and developers
• Sales & Marketing representatives
• Leadership
• Start-ups?