Rutger Oudejans Appointed Brand Director of UBM Pharma Portfolio

CPHI Worldwide, part of UBM Live, has announced the appointment of Rutger Oudejans to the role of Brand Director of the UBM Pharma Portfolio. Central to the role is responsibility for the strategic development of UBM's Pharmaceutical brands (CPHI, ICSE, Inno-Pack and P-MEC), communities (CPHI Online), content (CPHI annual report), products and services.

Rutger will primarily be responsible for the flagship CPHI Worldwide event taking place in Paris this year. He has tasked himself with expanding the brand’s exposure within the established Western markets, whilst also cementing attendance from an increasing number of emerging markets.

Oudejans will also continue to grow CPHI Worldwide’s Pre-Connect conference platform and the well-respected CPHI Pharma Awards, which recognise industry’s biggest innovations. He is a creative, strategic and highly experienced leader, who brings hands-on pharmaceutical industry knowledge to the position, having undertaken previous roles in Asia focusing on functional excipients and formerly representing UBM’s pharma division for several years. 

Commenting on his appointment, Oudejans remarked: “I am delighted to be taking on this position within the Pharma division at UBM Live and I look forward to leading the delivery of CPHI’s flagship Worldwide event. This year, we will continue to expand the event with increased exhibitors and attendees from across the globe, as well as launching the second edition of the annual report, alongside the successful custom matchmaking, innovation tours and free seminars."