July 28, 2021 4pm CET / 10am EST
What will this webinar address?
Packaging solutions for cosmeceuticals and pharmaceuticals share many similarities; for both, packaging needs to be functional, protective and accessible for the end user.
With cosmetics however, branding plays a huge role in attracting and engaging consumers – who now have an increased consciousness and desire for eco-friendly design, zero-waste and refillable solutions.
For pharma packaging innovators, adherence is at the heart of product development, but this has historically been less of a consideration on the cosmetics side – what can cosmetic companies learn from pharma in terms of accessible and adherent packaging offerings?
This webinar will explore some of the key trends affecting the cosmetic packaging market, and the parallels between pharma and cosmetics.
Key Discussion Points
- Overview of the cosmetics packaging market and innovation offerings
- Branding and storytelling
- Innovating for a sustainable future
- Labelling considerations
- The impact of COVID-19 on cosmetics packaging
- Adherence and accessibility – what can be learnt from pharma packaging experts?
Who should attend?
- Cosmetics manufacturers
- Packaging manufacturers
- Pharma companies
Michael Nolte is the Creative Director of BEAUTYSTREAMS, the Global Beauty Industry Reference. BEAUTYSTREAMS is the indispensable source of information for brands on six continents, providing color forecasts, consumer insights, and trend analyses. Overseeing a team of over 200 international experts, he combines innovative thinking, business acumen, cultural sensitivity and in-depth knowledge of the beauty industry to forecast short- and long-range trends.
Mylan Nguyen is a Senior Analyst at Euromonitor International. In her current position, Mylan contributes to the content and quality of Euromonitor International’s research, primarily focusing on the beauty and personal care industry, monitoring industry trends and forecasts and providing key insights through analysis into the beauty industry.
Group Innovation Director
Ralf Mack is the Group Innovation Director of AR Packaging, a European leader in the consumer packaging sector. Ralf and his team strive to create portfolio innovations, products and services which add value in an ever-changing market while meeting stringent demands. With wide experience from many different markets and circularity at heart, Ralf embraces innovations across segments and is active in leading functions within several cross-industry alliances.
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