AstraZeneca: No More Free Trips for Doctors
AstraZeneca announced it will no longer foot the bill for physician trips to international medical congresses.
AstraZeneca CEO David Brennan announced at a conference in Istanbul that AstraZeneca will no longer foot the bill for physician trips to international medical congresses.
"We have decided that we will no longer pay for doctors to attend international scientific and medical congresses but will instead focus our educational efforts on local educational opportunities for healthcare professionals," noted Brennan. He added that the company thinks its products' sales should be based "on their own merit."
Richard Bergstrom, director general of the European Federation of Pharmaceutical Industries and Associations, notes that AstraZeneca's move has significant implications for the pharma industry as a whole. "It is another sign that industry is changing its scientific educ
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