Brand and Promotional Analysis

Brand and Promotional Analysis
Product Description

Powered by the IQVIA CORE™, our promotional analysis can help you understand the trajectory of your brand and measure its progress along the way. We can help you see where you are today, where you’re going and help you make adjustments as part of your path forward. Find out what you need to know about

  • Share of voice
  • Message recall
  • Threats to your brand from competitors
  • Channel effectiveness — from your advertising to your sales force
  • Your net promoter score, and more
Our solutions are designed to help you plan, measure and adapt your promotional strategy and its impact on your brand.

IQVIA

  • GB
  • 2015
    On CPHI since
  • 5000+
    Employees
Company types
Consultancy
Specifications

IQVIA

  • GB
  • 2015
    On CPHI since
  • 5000+
    Employees
Company types
Consultancy

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IQVIA resources (5)

  • News CPHI releases Pharma Trends 2022 report

    CPHI has launched its forward-looking pharma trend report for 2022 and it is now available to read on CPHI Online.
  • Video The German Pharmaceutical Market - Post-Pandemic Recovery and Key Trends

    CPHI is back in Frankfurt, an important hub for the German pharmaceutical community. This session will explore the German market and look at the abundance of innovation emerging from one of Europe's biggest pharma hubs.
    This session will touch upon: Access to Innovative Medicines and Launch Performance Developments in Generics and Biosimilars Initiatives Towards Further Digitalization Did you enjoy this session? If so, you might like to visit our Connect to Frankfurt platform, where you can browse our collection of 30+ on-demand webinars and learn about our upcoming CPHI Frankfurt event, taking place 1-3 November in Frankfurt, Germany.
    Bringing together the global supply chain under one roof, CPHI Frankfurt puts you at the heart of pharma. Can’t attend in person? You can access many of the event offerings online! Browse our exhibitor list, arrange meetings, view on-site content and network – all from home.

    Click here to register
  • Webinar Trends in Drug Delivery

    In this webinar, originally broadcast as part of the Pharmapack Europe show, speaker Aurelio Areas, Engagement Manager, IQVIA will give us a look at the global outlook of the pharma industry as it emerges from the pandemic with a focus on drug delivery trends. This session analyses current dynamics in drug delivery devices and look at emerging growth areas such as the rise of self-administration, connectivity and the impact of devices on our environment.
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    In this webinar, originally broadcast as part of the Pharmapack Europe show, Stefan Lutzmayer, Consultant, IQVIA discusses how as biologics and specialty medicines increase in importance in global healthcare, especially when access to medicines and biosimilars become growth areas, this brings various opportunities in developing the logistical network that delivers these medicines to patients in a temperature-controlled environment. This session explores the rapid growth of cold-chain medicines and seek to understand their impact on health provision and the environment.
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    Rapid climate change has direct impacts on human health. These arise from multiple causes, including severe weather, changing ecology of disease vectors, increased allergens, and geopolitical conflict over scarce resources.
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