Brand and Promotional Analysis

Product description

Powered by the IQVIA CORE™, our promotional analysis can help you understand the trajectory of your brand and measure its progress along the way. We can help you see where you are today, where you’re going and help you make adjustments as part of your path forward. Find out what you need to know about Share of voice Message recall Threats to your brand from competitors Channel effectiveness — from your advertising to your sales force Your net promoter score, and more Our solutions are designed to help you plan, measure and adapt your promotional strategy and its impact on your brand.

Specifications

Categories	Contract Services - Contract Services
Sales markets	Western Europe; Eastern Europe; Middle East; Asia; Australia; North America; Africa; Central/South America

Show more specifications

More products from IQVIA

Managed Markets Data & Analytic Solutions

Fundamental to the success of your market access strategy is clear visibility into payer, provider and patient behavior. IQVIA’s comprehensive real-world database includes lifecycle transactions, which offer the critical level of detail required to untangle the complex interaction of payer utilization man...

More info

Launch Performance by Patient Segment

Each launch has a million moving pieces. Almost all are based on what you know about your market. Which patients are using which products? What is their patient journey? What types of physicians prescribe them? How do treatments and costs vary by geography or provider? Primary market research provides som...

More info

Real-World Evidence Solutions

Your work promises the potential to improve human outcomes. At IQVIA, we’re rethinking how to help you provide the complete understanding, tools, evidence, and communications to help you realize that potential. Innovating new study options. Applying advances in machine learning. Collaborating with provide...

More info

Health Economics & Value

Even if your objective seems clear–demonstrate the value of your product – it is rarely a simple task. That is because there is no single story or piece of evidence when you speak to audiences around the world: regulators, health technology assessment (HTA) bodies, payers, providers and patients. IQVIA ac...

More info

Clinical Trial Optimization

Faster market access by optimized clinical trials Every study is unique and stakes are high. In order to ensure success IQVIA uses all available resources - therapeutical expertise, latest technology, advanced analytics and proactive approach. This allows us to effectively search for research centers ...

More info

Sales Force Effectiveness

Creating meaningful connections with physicians and group practices is essential to drive sales. But new regulatory guidelines and less time with physicians has made this increasingly difficult. Track the effectiveness of your sales team at a granular level, and develop new approaches to quickly and preci...

More info