Fundamental to the success of your market
access strategy is clear visibility into payer, provider and patient behavior.
IQVIA’s comprehensive real-world database includes lifecycle transactions,
which offer the critical level of detail required to untangle the complex
interaction of payer utilization management, patient response to cost sharing,
and prescriber ability to overcome rejections. This view of prescription
reversal and rejection rates tied seamlessly to the broader data assets of our
real-world database, creates a holistic view of brand performance and key
market trends, and empowers us to execute upon a broad range of analytic
studies designed to help you achieve the level of access you seek. Create
standardization across your organization, and establish an accurate, reliable
single-source of truth for managed market , co-pay, and traditional patient
analyticsEvaluate the suppression in share due to a payer controls such as
prior authorization, and how it varies geographicallyIdentify the geographies
with the greatest cost sensitivity and research the dynamics of co-pay card
programs across your brands and those of competitors or analoguesProvide your
commercial teams with visibility to the structure and prevalence of pharmacy
benefits on patients and their impact on share performanceMeasure the impact of
formulary changes on your brands and those of competitors to develop a more
effective payer contracting strategy
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