Press release, Rolling Optics launches Fidaro

Stockholm, Sweden, September 18, 2025 — Rolling Optics proudly announces the official launch of FidaroTM, a next-generation visual authentication solution designed to help brands combat counterfeiting through intuitive, consumer-friendly technology.

 

FidaroTM represents a major leap forward in micro-optic innovation. It enables instant product authentication by end-users — with no need for special tools, lighting, or devices. By putting authentication into the hands of the consumer, Fidaro empowers brands with a direct, visible defense against counterfeiters.

“Fidaro is more than a security feature — it’s a storytelling platform and a trust-building tool. In a world where authenticity matters more than ever, Fidaro give brands a powerful way to engage with consumers while protecting their products,” said Axel Lundvall, CEO at Rolling Optics.

Engineered with a new generation of patented optical effects, Fidaro blends striking visual appeal with multi-layered security, enabling both overt and covert protection. Its flexible design architecture makes it ideal for a wide range of industries, including cosmetics and beauty, fashion and sportswear, pharma and health, industrial and high-value consumer goods.

Whether used on packaging, labels, or integrated in products, Fidaro offers customizable visual effects that enhance brand storytelling while seamlessly integrating optional digital security technology.

As pioneers in the micro-optics field, Rolling Optics continues to lead the industry with innovations that redefine brand protection. Fidaro is the culmination of years of R&D — and a bold step toward the future of authentication.

FidaroTM is officially launched and can be seen at Pharmapack 2026 Paris (January 21-22, 2026) and is then available for commercial deployment. Visit Rolling Optics at Pharmapack for a live demonstration.

For more information, visit rollingoptics.com

Contact:

Peder Holmberg, Business Area Manager

+46 708 55 45 11

[email protected]