Vicks expands Sinex portfolio to offer targeted solutions to treat sinus symptoms

“The Clear Your Head Medicine” is poised to lead the sinus category, offering clarity in a confusing allergy and cold aisle.

Consumers can experience confusion when they’re trying to find a product that can offer total sinus relief, partly because our research has found that sinus lacks a true category leader. Without that well-known, go-to sinus brand, people are left to juggle a variety of products to find relief for their symptoms,” explained Dave Tomasi, Commercial Director, P&G Personal Health Care. “With 63% of sinus sufferers looking to a variety of medications that might not do the job for their sinus symptoms, this expansion of the Sinex line will offer one-stop-shop relief from a trusted brand.”

Seventy-one percent of US households (85 million) suffer from sinus symptoms in a given year, while 17% of US households (20 million) are severe sinus sufferers. This relaunch marks more than 50 years of the Vicks presence in the OTC sinus segment and more than 100 years as a trusted cough, cold and flu brand. Available this month, Vicks Sinex now offers a complete product lineup with both sprays and LiquiCaps including

Originally, launched in 1959 as “Medi Mist,” the brand adopted the name Sinex 3 years later and was the market leader through the mid-1990s. Although additional products have since entered the nasal spray market, Sinex has retained high awareness and a loyal following due to its “long-lasting relief” claim and the introduction of the first Ultra Fine Mist in the 1990s. Since the mid-90s, the brand has offered fast-acting relief in nasal spray form.

“There are many well-established brands for allergy relief but without that true category leader for consumers who suffer from sinus symptoms, it made sense to launch a line specifically designed to address these consumers’ needs, regardless of the trigger. We want to keep it simple – Sinex stands for sinus,” added Dave Tomasi.