Innovation in Connectivity Roundtable pt.1

The Innovation in Connectivity Roundtable originally aired as part of Pharmapack Europe 2021

• The importance of utilizing applied ethnography and other primary research methods to understand the patient journey as the foundation for integrating digital health into a device/combination product development initiative.
• Considering patient needs in the context of a larger ecosystem including providers, payers, and regulators to develop a robust plan with respect to connectivity and digital health.
• Examples of how this understanding is applied across the combination product development journey through organic development, utilization of platform devices, or as a lifecycle management enchantments while optimizing the user experience resulting in safe, effective, and differentiated combination products.

• The Electronic Product Information Initiative for Medicines (ePI) aim to ease the accessibility of product information to everyone, including visually impaired patients.
• The GS1 Digital Link aim to provide a single barcode for identification, brand protection, and access to product information for patients.
• Our lecture will illustrate how the existing Datamatrix on packaging could be leveraged, today, by everyone, including visually impaired users, to access a tailored and relevant information.

• Challenges for B2B Supply Chain stakeholders
• Regulations: a global overview
• What about B2C