Biopharma Must Understand Local Healthcare Needs, Report Says

Biopharmaceutical services company Quintiles has highlighted the need for drugmakers to adapt their marketing strategies.

Biopharmaceutical companies must have a sound understanding of local healthcare needs, delivery systems and budget priorities in order for their products to succeed, a report has claimed.

Quintiles has published the first in a new series of briefing papers on ways in which drugmakers can improve their chances of success when commercialising their products.

According to the biopharmaceutical services company, firms must move with the times and demonstrate the value of products to a greater number of local commissioning groups with their own priorities.

As a result of reforms associated with the controversial health and social care bill in the UK, biopharmaceutical companies now need to appreciat