Pharma Companies Urged to React to Changing Payment Landscape
Drug manufacturers that meet new expectations of value in healthcare will have a competitive advantage, says PwC.
Pharmaceutical companies need to meet new expectations of value in order to compete successfully for market share, a new report claims.
PricewaterhouseCoopers' (PwC's) Health Research Institute (HRI) has published its latest study, entitled 'Unleashing Value: The changing payment landscape for the US pharmaceutical industry'.
Poll results contained in the report indicate that 82 per cent of health plans say a drug maker must demonstrate that its product has clear clinical benefits over current treatments in order to be considered for drug formulary placement.
Seventy-eight per cent of health plans also said that they expect to be shown proof of clear cost savings compared with current branded a
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