The Top Five Product Searches on CPHI Online: December

Which were the products that drew the most interest in the CPHI directory in December? We analyse search data from the CPHI directory…

1. Avoquin 4% - Avalon Pharma

Retaining its position at the top of the tree during the previous month, this skin lightening cream continues to attract the most interest on CPHI Online.

The formulation – sold in African, Middle Eastern and Asian markets -- contains hydroquinone, which the company describes as the ‘gold standard’ for treatment of skin hyperpigmentation and claims has been proven in clinical trials to be the safest and most effective skin lightening agent.

Skin lightening refers to the practice of using chemical substances to lighten the skin or provide an even skin colour by reducing the melanin concentration. Hydroquinone is currently not approved for this purpose in Europe.

2. Avocom-M cream – Avalon Pharma

This anti-inflammatory, antipruritic and anti-allergic cream, also from Avalon Pharma, crept up one place in December. The product is a unique combination of corticosteroid, Mometasone Furoate, (0.1% concentration) and anti-fungal Miconazole Nitrate (2%).

3. Avalon Avotin -Avalon Pharma

Last month, Avalon recorded three products in the top five; this month the young Saudi Arabian company has matched that, with the added bonus of them occupying all three podium positions. This formulation of Tretinoin cream, a derivative of vitamin A, was a new entry in December. It is a versatile retinoid that works by increasing the growth rate of skin cells and is used to treat a variety of skin conditions, from acne to aging.

4. Spasmo-Apotel (Paracetamol + Hyoscine Butylbromide) – Uni-Pharma

The month’s second new entrant comes from Greece’s Uni-Pharma and is a combination of hyoscine hydrobromide, taken to relieve stomach cramps, including those linked with irritable bowel syndrome, and painkiller, paracetamol.

5. Mycoten - Munir Sukhtian Group

Rounding off, the top five, this antifungal treatment slipped down three places from second position in November. The formulation, available in both tablets and cream, contains the active ingredient clotrimazole and is used for the relief of vaginal itching, burning, and discharge associated with vaginal yeast infections (vulvovaginal candidiasis).