NorthEdge invests in life sciences marketing agency ramarketing

The investment comes from NorthEdge’s £125M SME fund. 

Ramarketing is a full-service marketing firm that supports clients in the pharmaceutical and biotech industries. According to the company, it is regarded as one of the fastest-growing life sciences agencies in the world. 

NorthEdge’s investment will help ramarketing to increase the range of services it offers and further expand its US footprint, building on its presence in Boston, MA.  

Raman Sehgal, founder and Global President of ramarketing, said this marks a new chapter in the company’s evolution.  

‘We are evolving into the type of next-generation growth partner that our clients will need in the future. Data-driven, embedded in industry and truly global,’ he said.  

‘That type of ambition requires the right partner, hence why I am really looking forward to growing the business in partnership with the NorthEdge team over the coming years.’ 

Emma Banks, Managing Director of ramarketing added: “It’s a hugely exciting time for the global life sciences industry, and we are perfectly positioned to grow our market offering in line with the demand. Our HQ in Newcastle is part of a fast-growing life sciences hub serving a global market, with 86% of North East pharmaceutical production exported internationally, while our US base in Boston sits in the epicenter of the global life sciences corridor, so we have all the horsepower we need to support our clients across the world.’ 

She continued: ‘The support from NorthEdge will enable us to supercharge our creative, content and digital service offerings, while also investing in our diverse and talented team – providing genuine technical marketing expertise and deep sector knowledge, delivered the ramarketing way, across the life sciences industry.’ 

The investment was funded from NorthEdge’s £125 million SME Fund I and marks the private equity firm’s third deal in the life sciences sector over the last 18 months.  

Liam May, Director at NorthEdge said: ‘The North East is a great place for investment, evidenced by an increasing volume of start-ups and a number of initiatives designed to turbo charge growth in the area – with health and life sciences being identified as a key growth sector for the region. ramarketing is a great example of a quality business based in the region that is shaping a global market, and we are excited to be a part of its journey.’ 

Ramarketing founder Raman Sehgal will lead a pharma marketing and strategy workshop at this year’s CPHI North America event – find out more here.