CPHI Japan open for business!

Attendees at the CPHI Japan opening keynote session
Informa Markets' first in-person trade show of the year welcomes attendees in Tokyo as face-to-face interaction recommences among pharma community
Informa Markets is delighted to announce CPHI Japan opened its doors to attendees on Wednesday, the company's first in-person trade show to take place in this year’s calendar.
The event, which is open for domestic attendees and international companies with regional offices in Japan, is being held at the Tokyo Big Sight Exhibition Center, from April 14-16.
To complement the in-person event, Informa Markets has also introduced CPHI Japan Connect; a new virtual platform for global professionals looking to grow pharma business in Japan and to help its international audiences continue conversations, identify leads, and build new partnerships while international travel remains restricted.
“CPHI Japan was the first event we had to cancel last year due to the COVID-19 pandemic and ensuing restrictions on travel globally, so we are delighted to open our doors again after tremendous efforts from our teams in Japan and Amsterdam,” said Silvia Forroova, Brand Director at Informa Markets. “A lot of thought and planning went into the digital/online offerings alongside safety measures for the onsite trading. We are proud to be able to host face-to-face interactions for the domestic Pharma communities, alongside some international players joining onsite and via Japan Connect.”
CPHI Japan Connect has been specifically designed with international markets in mind, and features on demand content in English to learn about the best opportunities in the market, coupled with online networking and video conferencing.
“When we spoke with our audiences, what became abundantly clear is that – in addition to the domestic-only CPHI Japan event – our international partners needed a virtual platform to sustain growth in Asia’s second largest pharma market. In particular, companies in Europe, US, China and the rest of Asia were looking to partner with Japanese suppliers,” commented Ms Forroova.
To register to partner with pharma companies and suppliers in Japan, or to hear more about the learning opportunities at CPHI Japan Connect, please visit: https://www.cphi.com/japan/en/connect.html

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