CPHI Worldwide to transform into Festival of Pharma digital experience

The 10-day event will feature an interactive digital marketplace for sourcing products and services, enhanced matchmaking for connecting with new and existing partners, and world-renowned speakers.

Over recent weeks and months, CPHI Worldwide – organised by Informa Markets – has been in constant discussions with key industry stakeholders and partners to determine whether the show scheduled for 13-15 October in Milan would have been both practical and beneficial to the market.

From a health and safety standpoint, they felt confident they could deliver a safe and secure show, incorporating the highest standards of hygiene and cleanliness.

CPHI Worldwide is a is a global event, bringing together industry professionals from all over the world. With other countries and locations at different stages of recovery from COVID-19 and with international travel only returning gradually, the company has decided that it will be difficult to ensure the same level of participation and high-quality, in-person experience at Milan this year.

The organizers, therefore, have agreed with its key stakeholders and partners to focus on other ways to support the industry in 2020, with a commitment that CPHI Worldwide will return in 2021.

Commenting on the new plans, Adam Andersen, Group Director, Pharma, Informa Markets, said: “The pharma community is a highly resilient and innovation-driven industry, underpinned by global partnerships and international supply chains. Many of our customers are part of the solution to the COVID-19 pandemic and we feel compelled to support these efforts, providing new and alternative ways to foster connections, discover new partners and help lead the global response and recovery”.